is about generating contacts of people that are interested in a certain topic.
Every company wants the opportunity to speak with people that are interested in the their product and/or service. Contacts that are generated are used by companies to present personalized propositions, for telemarketing or for product presentation. On the other side, people are interested in receiving more information / explanations about a product/service of their concern.
Publishers (site owners) have various forms of conducting people to visit their sites and creating call to actions to incline people to fill out a form to receive more information. When the users submit their information, they are expressing their agreement to be contacted about products/services
Companies view lead generation as a way they can contact audiences that are at this moment interested in understanding their product/service.
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